Lionel Messi’s family runs a multinational corporation which is responsible for exploiting the image of the world’s number one player. 50 goals in video

The company was named Leo Messi Management and those in charge are his father, Jorge, and his older brother, Rodrigo.
The company is directed to all business (advertising, sponsorships, etc.) and media (interviews, public appearances …) that revolves around Leo Messi, according to what was published by Spanish newspaper Sport.
Leo Messi Management is now operating at full capacity and also has partnerships with, among others, two professionals from marketing, sponsorship and sports representation.
That includes Esteve Calzada, former Marketing Director of FC Barcelona and founder and CEO of Prime Time Sport, who also represents several footballers and coaches.
Also taking part is Pau Negre, who was at FC Barcelona in the marketing area prcisely looking for sponsors for the Barça’s players. Negre won international contracts for, among others, Ronaldinho, Xavi and Henry,and FC Barcelona remained with a significant percentage of the revenue.
Pau Negre’s role will be similar to a director of sponsorship, looking for new clients and markets where the brand and image of Messi can grow, both domestically and internationally.
http://m24digital.com/en/2009/11/04/lionel-messis-family-runs-company-exploiting-the-players-image-rights/
videos
http://www.youtube.com/watch?v=Tv5VotXzOQA&feature=results_main&playnext=1&list=PLE14DFF118D4A4066